Last updated: 22 October 2026
1. Introduction
GravityX (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share personal information when you visit www.gravityxclothing.com, place an order, contact us or interact with our services.
We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and relevant electronic communications legislation.
2. Data Controller
The organisation responsible for the processing described in this policy is:
Trading name: GravityX
Legal business name: Gravityx Clothing
Email: info@gravityxclothing.com
Website: www.gravityxclothing.com
3. Personal Information We Collect
Depending on how you interact with our Website, we may collect:
Identity and contact information
- Name.
- Email address.
- Billing and delivery address.
- Telephone number, where provided.
Order and transaction information
- Products purchased.
- Order numbers and purchase history.
- Payment status and transaction references.
- Returns, refunds and customer service enquirers.
Technical information
- IP address.
- Browser and device information.
- Website usage data.
- Cookie identifiers and preferences.
Other information
- Customer reviews and feedback.
- Marketing preferences.
- Information voluntarily submitted through contact forms or messages.
Payment transactions may be handled by third-party payment processors. GravityX does not require customers to send complete payment-card details through ordinary email or contact forms.
4. How We Use Personal Information
We use personal information for legitimate business purposes, including:
- Processing and fulfilling orders.
- Arranging payment and delivery.
- Providing order confirmations and updates.
- Managing returns, refunds and complaints.
- Responding to customer enquirers.
- Maintaining Website functionality and security.
- Detecting and preventing fraud.
- Complying with legal and accounting obligations.
- Improving our Website and services.
- Sending marketing communications where legally permitted.
5. Our Legal Bases for Processing
Under UK data protection law, we must have a lawful basis for processing personal information.
These may include:
Contractual necessity: Processing your information to fulfill an order, accept payment or provide requested customer services.
Legal obligation: Retaining information required for tax, accounting, consumer protection or other legal obligations.
Legitimate interests: Managing security, preventing fraud, responding to enquiries and improving our operations, where those interests are not overridden by individuals’ rights.
Consent: Sending certain marketing communications and using non-essential cookies where consent is required.
Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.
6. Sharing Personal Information
We may share relevant information with trusted service providers where necessary to operate our business.
These may include:
- Wix, as our Website and e-commerce platform provider.
- Payment providers, such as those selected by customers at checkout.
- Delivery and logistics companies.
- Customer communication and email service providers.
- Website analytics or advertising providers, where enabled and legally permitted.
- Professional advisers and service providers.
- Regulators or public authorities where disclosure is legally required.
We limit information sharing to appropriate business or legal purposes.
We do not sell personal information to data brokers.
Third-party service providers may operate under their own privacy notices where they act as independent data controllers.
7. Marketing Communications
We may send customers promotional emails, product launches, offers and brand updates where they have opted in or another legally permitted basis applies.
You may unsubscribe from marketing communications using the unsubscribe link in a marketing email or by contacting us.
Unsubscribing from marketing does not prevent us from sending necessary service communications concerning your orders.
8. Cookies and Similar Technologies
Our Website uses cookies and related technologies to support functions such as shopping baskets, security and Website operation.
Additional analytics, preference or advertising technologies may also be used where enabled.
Where legally required, non-essential technologies will only be activated after valid consent has been obtained.
For further information, please read our Cookie Policy.
9. Data Security
We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, alteration, loss or disclosure.
These may include secure connections, access controls and the security protections provided by our Website and payment-service providers.
No internet-based system can be guaranteed completely secure.
We will manage any personal data breaches in accordance with applicable legal requirements.
10. International Data Transfers
Some of our service providers may process personal information outside the United Kingdom.
Where international transfers occur, we will take steps to ensure the transfers comply with applicable UK data protection law.
This may include reliance on UK adequacy regulations or appropriate contractual safeguards.
You may contact us for further information about relevant safeguards.
11. Data Retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including compliance with legal obligations.
Retention periods depend on the type of information.
These include:
- Order, transaction and accounting records: [INSERT APPLICABLE RETENTION PERIOD].
- Customer service correspondence: [INSERT RETENTION PERIOD OR CRITERIA].
- Marketing information: Until consent is withdrawn or the information is no longer required, subject to necessary suppression records.
- Technical and analytics information: According to the configured retention settings and applicable cookie arrangements.
We may retain information for longer where legally necessary to establish, exercise or defend legal claims.
12. Your Data Protection Rights
Subject to applicable law, you may have the right to:
- Request access to personal information held about you.
- Request correction of inaccurate information.
- Request deletion of information in qualifying circumstances.
- Request restriction of processing.
- Object to certain processing activities.
- Request transfer of qualifying information.
- Withdraw consent where processing is based on consent.
- Challenge qualifying solely automated decisions that have legal or similarly significant effects.
To exercise your rights, contact:
We may request reasonable information to verify your identity before responding.
We will respond within the periods required by applicable law.
13. Children and Young People
We recognize that younger customers may visit our Website.
We will handle any personal information relating to children and young people in accordance with applicable data protection law.
Our products and services are not intended to require children to provide unnecessary personal information.
Where parental authorization or additional safeguards are legally required, we will apply them.
14. Third-Party Websites
Our Website may link to external services, including social media platforms and payment providers.
We are not responsible for the privacy practices of independent third parties.
We recommend reviewing their privacy notices before providing personal information.
15. Complaints
If you have concerns about how we handle your personal information, please contact us first:
You also have the right to complain to the UK’s data protection supervisory authority:
Information Commissioner’s Office (ICO)
Website: www.ico.org.uk
You may contact the ICO without first making a complaint to GravityX.
16. Changes to This Policy
We may update this Privacy Policy to reflect changes in our operations, technology or applicable law.
The most recent version will be published on our Website with its updated date.
Where legally required, we will provide additional notice or seek fresh consent.
17. Contact
For privacy questions or data protection requests:
GravityX
Questions about this policy? Email info@gravityxclothing.com.